Guardforce CEO Message

The Guardforce CEO message sets out our approach to service, employee development and customer care. It focuses on integrity, practical skills and an understanding of each client’s needs. For UAE clients, Guardforce provides security services only in Dubai under SIRA licensing.

Our mission, vision and service values

Below is the original message from Mick Iqbal, Group CEO:

“Our mission is to be recognized as the leading accredited security company providing quality security and related services to the local business community.

Our vision is that all our employees will provide added value to our customer’s business by carrying out their duties with integrity, skill, and cheerfulness. The company is to provide development opportunities for all employees to enable successful achievement of the company’s goals.

All employees must know and understand our customer’s needs and provide solutions where needed, bringing added value to our customer’s business. Our company is monitored by external auditors against national and international standards to ensure continuous improvement in all aspects of service delivery.”

Mick Iqbal, Group CEO

What the Guardforce CEO message means for UAE clients

Guardforce provides security services only in the Emirate of Dubai under its SIRA licensing. Therefore, the UAE security operation does not provide security services in other emirates.

Separately, Guardforce Security Services Limited, our United Kingdom group company, holds SIA Approved Contractor status. That approval belongs only to the UK company. As a result, it does not apply to Guardforce’s Dubai or other UAE operations.

For a clear explanation of each licence and market, review our security accreditations. You can also explore our security services in Dubai or contact Guardforce about a site requirement.

Customer care in Dubai

Guardforce has served Dubai since April 2007. Since then, our team has remained focused on reliable and professional security support for clients across the city.

We begin by understanding the client’s site, priorities and agreed service requirements. Then, our team follows the relevant assignment instructions and operational procedures. In addition, supervision and quality checks help us identify areas that may require attention.

Every client and site has different needs. Therefore, we review each enquiry on its own requirements. Our aim is to communicate clearly, carry out the agreed duties professionally and support a constructive working relationship.

A customer’s experience

The following testimonial reflects a client’s experience of Guardforce’s security service:

”Heirs of Hamil Bin Khadim Al Ghaith, management of Gold Land, would like to express our sincere gratitude and best appreciation for the security services provided by Guardforce. We are impressed by the professional attitude of your employees towards delivering your services. Guardforce’s capabilities in handling issues with high levels of politeness allow us to run our day-to-day operations in peace. Once again, we offer our sincere thanks and appreciation to the team. We look forward to working together successfully for many years to come.
Haneefa B., Gold Land

Finally, the Guardforce CEO message and this customer feedback reflect the standards we seek to maintain. Clients can use our contact page to discuss security requirements for a Dubai property, business or event.